The Ticher

The Ticher

The Ticher has now become the spokesman for ACDelco throughout South America and Asia.

The ACDelco "Ticher" as he was originally called, was developed in Mexico. The Ticher first appeared in Point of Sale material and print ads in Mexico in 1999. His purpose was to teach the WDs and Installers about the ACDelco brand and the importance of maintaining your vehicle with quality ACDelco products.

This character was actually modeled after an ACDelco employee in Mexico, Russ Scibilia.

As well as The Ticher, appearances in Ecuador, Colombia, Venezuela, Argentina, Chile, Taiwan, China, and Japan like sales spot.

In the South American countries, he continues to be known as the "Ticher" and has appeared in Point of Sale material, print ads, and even a television commercial in Ecuador and Venezuela.

The Ticher